Pandia Search Engine News
Twitter is planning to improve its search engine in a radical way. Pandia argues that Google and Twitter need each other.
Twitter has many suitors, among them Apple and Microsoft. Still, regardless of how much we admire Apple, the match that really makes sense to us is the one between Twitter and Google.
The new Twitter search engine
This week Twitter’s Santosh Jayaram, previously manager of search quality operations for Google (GOOG), announced that the Twitter search engine will start indexing the content of pages included in tweets.
In practice this means that you can use the Twitter search engine not only to search the content of the microblog tweets themselves, but also the content of the articles people link to and recommend.
Twitter as a real-time intelligence source
This makes perfect sense, as the latest development has shown that people are using Twitter more and more as an intelligence tool, for following the latest trends and the hottest news, rather than for mindless “I am going to the store now” kind of chatter.
As Rafe Needleman of cnet observes:
“This will make Twitter Search a much more complete index of what’s happening in real time on the Web and make it an even more credible competitor to Google Search for people looking for very timely content.”
Twitter may strengthen Google search
Indeed! But this also demonstrates why a Google/Twitter marriage will make so much sense:
Twitter is planning to improve its search engine in a radical way. Pandia argues that Google and Twitter need each other.