Jakob Nielsen Critiques Twitter - BusinessWeek #yam
I admired Jacob Nielsen, not sure if I still do, after his best selling Designing Web Usability, I believe he never reached that level on original thinking and insight again. So to critique Twitter and Twittering is a bit too much. It's a new medium, a new way of communicating. After the hype cycle, Twitter will be recognized as another means of communication, agenda setting and influencing tool. It is important that CEO's and others realize the impact of a / any medium and how to use it to their advantage. They need to be coached and trained for the specific medium. A job usually done by PR professionals. In a previous live I did my share of training CEO's and top execs on their media skills, it's great fun to prepare them for the rules of engagement with journalists and help them understand the art of interviewing. Get your message across in a win-win situation, dealing with the press , both for print media as well as commercial television. Remember there is no such thing as 'off-the-record'