Analysis: Which URL Shortening Service Should You Use?

Analysis: Which URL Shortening Service Should You Use?


URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including recommendations and services to avoid (the new DiggBar being one of these).

The URL Shortener Mega Chart

To make recommendations, I reviewed various services and how they stacked up in a variety of features. All this got dumped into a spreadsheet, below. You can also view it in full-screen here.

Each column represents a feature. Want to know more about that feature and why it is important? Each is explained below the chart. Green indicates that a particular service gets a good grade for that feature. Red indicates that it is lacking. Not all features are of equal importance, however, so don’t let the occasional red mark make you think a service is lacking. But in general, the more green, the better.

To busy to read the chart or the explanations? There’s a summary of recommended tools at the end of this story. But first, the chart: